Legal notice
Privacy Policy
Decisive Edge is the business name for our advisory, books, and tools (“we,” “us”). This policy explains how we handle information when you use our website at www.beadecisiveleader.com and related services. Last updated: September 5, 2026.
Introduction
This policy is meant to read like a concise executive brief: what we collect, why, how long we keep it, and how to reach us. It is not legal advice; consult counsel for your specific situation.
What this policy covers
It applies to this website and the interactive tools we host here today, including the Leadership Assessment, the concierge (guidance helper), The Edge Advisor (mentor chat), the EDGE Decision Matrix, the Career Architect Dashboard, and the PM Estimation workspace. This policy also covers scheduling links, The Bridge newsletter signup, contact flows we link from these pages, and The Decision Room mobile app.
We may ship additional tools or features over time. Unless we publish a separate notice for a specific offering, this policy governs those additions the same way: data use will match the categories below (forms, optional AI-assisted features, analytics, and third-party processors we name or link).
Progressive Web App (PWA) & app store distribution
You may add this site to your home screen or deploy it as a dashboard shortcut (for example via Chrome’s app prompt or Safari’s “Add to Home Screen”). That uses the same HTTPS site and the same cookies, authentication, and processing described here. We do not collect a separate category of data solely because you saved a shortcut.
Interactive EDGE Tools (routes under /apps) send what you type to our servers (and sometimes to partners such as a model or forms provider) so the tool can run. You can use the workspaces without a blocking sign-off modal; optional links on those pages point here. We may store an optional "don't show again" flag in your browser's local storage on this device only. It is not required to use the tools.
If we distribute a Google Play or Apple App Store client that loads our web application in a native shell (for example WebView or Trusted Web Activity), it will operate against the same origins and APIs unless we publish a separate notice. Mobile platform providers may process limited device or diagnostics data under their own terms; review Google’s and Apple’s privacy materials for how the OS and store account work.
The Decision Room mobile app
The Decision Room version 1.0 for iOS and Android is a bundled, offline-capable decision game. It has no game accounts, cloud progress sync, advertising, or developer-collected gameplay analytics. It is rated 13+, is not offered in an app store's Kids category, and is not directed to children under 13.
The app saves the selected age band—not a birthday—along with story and room progress, clues, completed locks, Decision Rating and attempts, accessibility and sound preferences, notification preference, star rating, and local voting markers on the device. This gameplay profile is not sent to Decisive Leader. Players can change age bands directly; choosing 18+ displays a confirmation, but the app does not verify identity or age. A previous test version stored an optional local PIN, which the current version removes when opened. Arty is scripted, not a live AI or chat service. The app does not request the camera, microphone, contacts, or location.
When a player chooses to vote, the native and web editions send only a story identifier and, for an in-story reaction, thumbs up or thumbs down. We keep aggregate totals rather than individual ballots; the room, answers, score, age band, name, and device identifier are not included. A short-lived, privacy-minimized network rate-limit record helps prevent abuse, and hosting providers process ordinary technical request data. Star ratings and the notification setting stay local; version 1.0 does not deliver push notifications. Optional external links open the system browser or email app, where the relevant provider's privacy practices apply. Younger players are asked to involve an adult before contacting us or making a purchase elsewhere. The app does not add the player's age band, rating, or progress to those links.
The in-game erase action removes gameplay progress and preferences but keeps local voting markers to discourage duplicate votes. Clearing the app's storage or deleting the app removes all locally stored game data. Because there is no game account, Decisive Leader cannot recover that local data. Routine support and story-request emails are deleted within 90 days after resolution unless longer retention is needed for a documented legal, security, or fraud-prevention reason.
Subprocessors & infrastructure
We rely on vendors to host and operate the service. They process data only as needed to provide their function. We do not sell your personal information. Representative categories:
| Area | Typical vendor / role |
|---|---|
| Hosting & edge | Vercel (application hosting, optional Analytics / Speed Insights) |
| Application data | PostgreSQL (e.g. Neon) for accounts, Hub content, and operational data |
| Sign-in | Auth0 (OAuth / session for the Insights Hub) |
| AI | Google (Gemini API for interactive tools) |
| File storage | Vercel Blob (member media uploads where enabled) |
| Real-time collaboration | Liveblocks (War Room canvas sync) |
| Forms & scheduling | Formspree, Buttondown (when configured for the mailing list), Calendly (data you submit to those flows) |
| Transactional email | Resend (Save My Path continuity email when you explicitly ask us to send a path) |
| Analytics & marketing scripts | Google Analytics (when enabled), LinkedIn Insight Tag (site), subject to their policies and your browser controls |
Use this list alongside your answers in app store Data safety or App Privacy questionnaires: declare categories that match what you actually collect (account info, user content, diagnostics, etc.).
Data collection
Leadership Assessment. When you submit the briefing-access form after your results, we collect your name, work email, optional organization, and your scores/answers via Formspree. Formspree processes submissions on our behalf under their terms.
Strategy sessions & advisory interest. Booking or expressing interest in strategy sessions may route through Calendly or similar scheduling tools. Those services collect the data you provide to schedule or join a session, subject to their respective privacy policies.
The Bridge. If you join the newsletter list, your email (and any fields you submit) may be processed through Buttondown, Formspree, or another provider we configure, depending on how the site is set up.
EDGE Decision Matrix. When you finish a matrix run, we receive your mission text, options, factors, scores, winner, and confidence match on our servers so we can log completion (see Server-side analytics). We may also send a lead-style summary through Formspree when configured (similar to a CRM or spreadsheet row) so we can follow up. If you provide an email, it may appear in that notification.
Career Architect Dashboard. Keyword overlap and match scoring run in your browser. When you request AI-assisted rewrites, interview prompts, or a tailored résumé draft, your résumé and job-description text are sent to this website's servers and to Google's Gemini API for that request. We do not store that text in our application database; Google's retention follows their API terms (see AI processing).
General contact. If you email us or use a contact link, your message and address are processed according to how you sent them (your mail provider and ours).
Server-side analytics
When our hosting is configured with a database, we may record append-only analytics events for operations and product improvement (for example which tool fired an event, timestamps, counts (message lengths, matrix dimensions), and model identifiers. Where we configure privacy hashing, sensitive strings may be stored as one-way digests rather than plain text, so the database alone cannot recover your exact words without additional secrets held only on the server.
Today this includes events tied to The Edge Advisor chat turns, EDGE Decision Matrix completion, and the matrix “stress test” prompt that is sent through the same AI API as The Edge Advisor. If we add tools, we will extend this logging in line with the same principles unless we tell you otherwise.
AI processing (Google Gemini)
The Edge Advisor, the concierge (classification only), and the optional stress-test step from the EDGE Decision Matrix send text to Google’s Gemini API. Decisive Edge does not use your conversations to train our own models.
Whether Google may use API traffic to improve Google’s models (and any controls available to you) depends on Google’s current terms, your Google AI / Cloud project settings, and product tier. We cannot warrant a specific Google retention or training posture on your behalf. Please review Google’s documentation and console settings for the API key you associate with the Decisive Edge site.
For typical Gemini API usage through Google AI Studio or Vertex AI with standard settings, Google documents that API prompts and outputs are not used to train generalized models. Confirm the latest language in Google’s terms for your account and region.
Concierge (guidance helper)
The concierge helps you find one useful next step on this site. When you type a request, that text is sent to our servers and to Google’s Gemini API so the request can be classified (problem type, audience, tone). Code on our servers then chooses a destination from an approved resource list. Gemini does not choose URLs or run tools. We do not use concierge conversations to train our own models. Whether Google uses API traffic to improve Google’s models depends on Google’s terms and the Google AI project settings we configure. See AI processing.
Structured continuity may be stored in your browser only: a short-lived tab path (about four hours of inactivity, or until you close the tab) and an optional resumable snapshot (about seven days) with classified problem keys and resource IDs, not your raw wording. Raw prompts are not stored in that concierge path or resume storage. Marketing analytics (Google Analytics, Microsoft Clarity, LinkedIn Insight, Vercel Analytics) are not sent your raw concierge text. The concierge input is masked for Clarity session replay. Newsletter signup is separate and consent-based; entering an email to save a path does not subscribe you.
After the concierge has already given you a useful next step, you may optionally save that path by entering an email address. We use that address only to send the structured path (the recommended resource, a short orientation written from our resource list, and a link on this site). We do not put your original question or the conversation transcript in that email. Resend processes the email address and that structured path so the message can be delivered. Resend is a transactional mail provider. It is not how we send The Bridge newsletter.
Joining The Bridge newsletter is a separate choice. It uses our existing Buttondown integration and happens only if you explicitly opt in (for example by checking the Bridge box or choosing Join The Bridge). Saving a path does not enroll you. Browser flags such as “capture dismissed” or “path save completed” may be stored on this device so we do not keep asking. Those flags do not include your email address or your original wording.
If a request looks like an immediate safety crisis, we skip the normal recommendation flow, do not store that as a returning-visitor profile, and point to established emergency resources. You can clear concierge continuity with Start fresh in the concierge, which removes the tab path, the resumable snapshot, and optional save/newsletter invitation flags on this device without changing cookie consent or other site preferences.
PM Estimation workspace
Ticket text and scope refinement. When you use check scope, offline LLM estimation, or related steps, your description is sent to Google’s Gemini API under the same principles as other interactive tools on this site. Do not paste secrets, regulated personal data, or information your employer prohibits from sending to third-party AI unless you have authority to do so.
Live Jira connection. If you enter your Atlassian site URL, account email, and API token, those values are sent to this website’s servers and used only to request issue data from Atlassian’s APIs for that operation. We do not store your Jira password or API token in our application database for this feature. Atlassian processes API calls under their terms; you are responsible for using credentials and data in compliance with your organization’s policies.
Mock mode and templates. Mock mode uses sample data bundled with the site only; your Jira is not contacted. If you upload or paste a ticket template, it may be saved in your browser’s local storage on your device for convenience; it is not uploaded to our servers as a separate file.
Analytics. This tool is not currently wired to append rows to our optional server-side analytics database; if that changes, we will update this policy.
Conversations & records
Chat content may be retained for quality and consulting continuity. Depending on configuration, that may include the server-side analytics in our Postgres database (for example Neon), typically with keyed digest fields rather than raw message text. The Edge Advisor widget may keep a short-lived intro or session state in your browser (for example session storage) so the experience feels continuous; it does not replace our server policies for anything we log on our systems.
We do not treat AI chat as a substitute for professional, legal, medical, or financial advice.
Data retention
We retain personal information only as long as necessary to operate the site, deliver advisory and diagnostic follow-up, meet legal obligations, and resolve disputes, unless a longer period is required by law.
Terms of use
By using this site and its tools, you agree to use them only for lawful purposes and in line with this policy. Tools that incorporate AI (including The Edge Advisor and the PM Estimation workspace) produce informational output for education and reflection; they are not a substitute for licensed professional advice. We may update these terms or the site; continued use after changes constitutes acceptance of the updated terms.
Your rights & contact
Depending on where you live, you may have rights to access, correct, or delete personal data, including a right to erase (“right to be forgotten”) where applicable law provides it. To request deletion or ask a privacy question, contact us at privacy@beadecisiveleader.com. We will respond within a reasonable time and may need to verify your identity (for example by emailing from an address associated with your account). This process supports app store account & data deletion disclosures where they apply.
Audience. Our website tools and Hub are intended for adults and professionals. The Decision Room mobile app is rated 13+ and is not directed to children under 13. We do not knowingly collect personal information from children under 13 (or the age required in your jurisdiction) through the app or for child-directed services.